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eRank vs Marmalead: which Etsy SEO tool?
Both are long-running Etsy keyword tools. eRank is cheaper and has a free plan with no time limit; Marmalead is simpler to read and offers a one-time lifetime price. Here's how they compare, using each tool's own pricing page.
Side by side
| eRank | Marmalead | |
|---|---|---|
| Free plan | Yes: $0, no time limit, no card. 5 keyword lookups/day, 1 shop with 50 listings, 5 listing audits/day, 1 AI Listing Helper use/day | No free plan. 14-day free trial (offered on its free-tools page) |
| Paid prices | Basic $5.99/mo (or $65.99/yr; 100 keyword lookups/day, 5 competitors) Pro $9.99/mo (or $94.99/yr; 200 lookups/day, 50 competitors, 4,000 listings) Expert $29.99/mo (or $269.99/yr; 500 lookups/day, 200 competitors) | Monthly $19/mo ($19 paid monthly) Quarterly $18/mo ($53 paid every 3 months) Annual $16/mo ($190 paid yearly) Lifetime $300 once (One-time payment) |
| Keyword research | Keyword tool with trend data for Etsy and over a dozen other marketplaces (Amazon, eBay and more); keyword ideas on paid plans | "Storm" keyword suggestions, similar real searches, and MarmaMeters for search volume, engagement and competition |
| Seasonality | Keyword trend data | Keyword seasonality plus a 3-month forecast; compare keywords side by side |
| Listing checks | Listing audit against Etsy's guidelines (5/day free, up to 500/day on Expert) | Letter grade per listing, with SEO Factors and Sales Factors (photos, description readability and length) |
| Competitors | Competitor tracking: 5 / 50 / 200 shops on Basic / Pro / Expert; estimated daily sales for any shop | Market pricing ranges (Bargain, Mid Range, Premium) |
| AI features | AI Listing Helper: 3 titles, 3 descriptions and tag ideas with keyword stats | Marma AI shop coach, AI Description Critique, AI-generated FAQs |
| Multiple shops | Expert plan ("multi-shop pros") | Yes, you can connect multiple shops |
Checked Oct 20, 2026 on eRank's plans page (affiliate link) and Marmalead's pricing page. Marmalead prices in USD; its lifetime plan is a one-time payment.
Whose data is "right"?
Neither, exactly. Etsy doesn't publish search volume, so every third-party number is an estimate, eRank's included. Marmalead says its search volume and engagement numbers are accurate and based on real listing views, but that's Marmalead's own claim, and we can't verify it independently. Sellers on Reddit regularly ask how accurate both tools are (eRank thread, Marmalead thread).
What matters more is consistency: use one tool to compare keywords against each other, then check which search terms actually bring visits in your Etsy shop stats.
Which should you pick?
Pick eRank if…
- you're starting out or on a tight budget: the free plan has no time limit
- you want competitor tracking and to see which keywords bring traffic to your connected shop
- you sell on other marketplaces too and want their trend data
- you're fine with a busier dashboard
Pick Marmalead if…
- numbers overwhelm you and you want simple bars and letter grades
- you plan seasonal products and want a 3-month forecast
- you hate subscriptions: $300 once instead of a monthly fee
- you like writing your own descriptions and want an AI critique of them
Our take: start on eRank's free plan. If you find yourself wanting simpler scores or forecasting after a month, try Marmalead's 14-day trial before paying. Want product research (estimated sales) instead of keywords? That's eRank vs EverBee.
The two tools
eRank Best value
Etsy keyword research, listing audits and competitor tracking.
Keyword research, listing audits against Etsy's guidelines, competitor tracking, traffic sources and an AI Listing Helper, with a free plan that never expires.
- free plan
- Yes — $0 forever, no credit card. 5 keyword lookups/day, 1 shop with 50 listings, 5 listing audits/day, 1 AI Listing Helper use/day.
- paid from
- $5.99/mo (Basic: or $65.99/yr; 100 keyword lookups/day, 5 competitors)
Visit eRank ↗ Full eRank details → · eRank pricing page ↗ (affiliate link)
Marmalead Simplest scores
Etsy keyword research with simple 'cell phone bar' scores and forecasting.
MarmaMeters for search volume, engagement and competition, seasonality and forecasting, listing letter grades and AI description critiques. No free plan, but a 14-day trial and a lifetime option.
- free plan
- No free plan listed on the pricing page.
- paid from
- $19/mo (Monthly: $19 paid monthly)
Visit Marmalead ↗ Full Marmalead details → · Marmalead pricing page ↗
More options: the best Etsy SEO tools, Alura vs eRank, and how to use ChatGPT for Etsy titles and tags.
Sources we checked
We link every claim to where it came from. Tool prices come from each tool's own pricing page (checked Oct 19, 2026). If a source changes, the source wins.
- eRank plans and pricing
- eRank Help: Listing Helper Saves You Time
- Marmalead pricing and features
- Marmalead free tools (14-day trial)
- Marmalead homepage (Marma AI)
- r/EtsySellers: Marmalead...is it worth it?
- r/EtsySellers: Does anyone know an alternative to marmalead?
- r/EtsySellers: How accurate is Erank's data?